About the Webinar

The “Marketing on a Shoestring Budget” workshop focuses on empowering small businesses and entrepreneurs to effectively promote their products and services using budget-friendly marketing strategies. Participants learn about a range of low-cost tools and tactics, including social media marketing, content creation, email campaigns, and grassroots outreach. The workshop emphasizes creativity and resourcefulness, showcasing case studies of successful low-budget marketing campaigns. Attendees will gain practical insights on leveraging free or inexpensive digital platforms, maximizing local partnerships, and engaging with their target audience without breaking the bank. By the end, participants will have a toolkit of strategies they can implement immediately to enhance their marketing efforts while keeping costs minimal.